NIFTY: A Neonatal Intuitive Feeding TechnologY for preterm infants who have difficulty breastfeeding

Organization Location: 
Seattle, Washington

The World Health Organization and United Nations Children’s Fund recommend hand expression of breast milk and use of a small cup to feed newborns with breastfeeding difficulties in low-resource settings, yet no standard infant feeding cup exists. The NIFTY™ cup is a simple, safe, ergonomic, and affordable tool designed to optimize the efficient hand expression and feeding of breast milk to newborn preterm infants and other infants with breastfeeding difficulties. The NIFTY cup’s extended reservoir off the cup lip optimizes efficient milk delivery, and mothers can directly express into the 60-ml cup. The NIFTY cup’s soft silicone material protects the infant’s mouth from injury. The cup has embossed volume measurements to track intake; is designed to enhance finger and wrist control over milk flow; and is made with quick-drying, UV- and heat-resistant, durable, affordable silicone that can be boiled for sterilization. Our project aims to 1) generate an evidence base by validating the NIFTY cup in a hospital in Ethiopia and 2) shape the sub-Saharan Africa market by identifying a commercialization partner and developing a go-to market strategy and global advocacy plan. Our total addressable market includes not only the 7.6 million preterm infants born every year in Africa and South Asia, but also some of the 500,000 infants born to HIV+ mothers in Africa, the 273,000 neonates whose mother dies of birth-related causes, and the 233,000 infants with an oral cleft born annually.

See video