Making Births Safer through Mobile Banking Services (MBS2)

Organization: 
Center for Health Solutions and Innovations Philippines, Inc.
Organization Location: 
Makati City, Philippines

Scaled up and focused efforts to reduce maternal and neonatal deaths are urgently needed in the Philippines. Our team will utilize SMS through cell phones and mobile-based branchless banking to target women and families with critical health information and referrals, and to promote financial preparedness and savings for facility-based births. Building on BanKO's ongoing client expansion among low-income groups in rural areas, this initiative links mobile banking services and platforms with health promotion to save lives of vulnerable mothers and newborns. The primary beneficiaries live below the poverty line (belonging to D and E wealth quintiles) and are recipients of the Philippine Government's Conditional Cash Transfer (CCT) Program. The Center for Health Solutions and Innovations (CHSI) and the Bank of The Philippine Island (BanKO), with technical assistance from University Research Co., LLC (URC) will link cutting edge mobile banking services with health promotion, information, and referral for services to create demand and improve utilization of health care services to improve maternal and neonatal health. The project will be implemented nationwide among BanKO's partner outlets to reach over one million clients by the end of project initiative. While mobile banking and mhealth initiatives have been used widely in the Philippines, the potential for mobile finance for health is a highly cost effective and sustainable approach that has not been sufficiently explored for the purpose of health promotion and demand creation activities to improve maternal and neonatal health.

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